by Tebello Hlalele

Define your brand

Begin with some soul searching and find out exactly who you are and what are you advocating for and what makes up your brand.

Use words such as collaborative, resourceful, flexible, forward-thinking, connected, visionary, diplomatic, precise, enterprising, ethical, genuine and/or accessible to describe your persona, culture, and outlook.

Whether you are looking to get media attention, attract new clients or build your business, you should focus on becoming an expert in your field. Avoid establishing an expertise that’s irrelevant to your mission, goals, and vision. You’ll just be wasting your time. Don’t be afraid to inject your personality into the conversation.

Establish a presence

Once you have determined who you are and what is your brand. You become subject to being searched by friends, colleagues, and potential customers, so make sure your branded content is what people find when they search for your name.

One way to do this is to build a basic online presence through your own website or blog. This way, people can get in touch with you in their medium of choice.

Generate brand awareness through networking. 

You should be connecting with other young professionals in your industry by using social networks and commenting on their blogs. Networking is one of the best ways to become known in the industry. By forming relationships with people in your audience, you can grow your business and your brand long-term.

Working with the 2 Cs of branding.

Clarity and consistency. Be clear in who you are and are not. Don’t sugar-coat your hustle. Express your brand across all communications mediums. Determine where you want to fit in and then remain visible to your target audience.


The true measure of your brand is the reputation others hold of you in their hearts and minds. Notice how they introduce you to others. Ask them what your top brand attributes and core strengths are. If they can easily tell you, then you’ve succeeded in branding you.

These days, branding the company you work for isn’t enough. The world wants to hear what you have to say as an individual within a company. The work involved in uncovering your brand may seem daunting, but your efforts can benefit you immeasurably.

Your unique brand message differentiates the best you have to offer, gives a good indication of what you’re like to work with, and shows how you make things happen.

For social media platforms, people can follow me on twitter @Panda_Hlalele and Tebello PandaPrenuer Hlalele on Facebook.

Until next week, bye-bye for now.

Yours Truly
Tebello “PandaPreneur” Hlalele
Business Collumnist: FS News Online

Tebello is writing featured articles for FS News Online, weekly. He covers various Business related topics and answer relevant questions.

About the Author: Tebello Hlalele, a 22 year old entrepreneur, student and future leader from Meloding Virginia, currently residing in Bloemfontein. He is currently leading a programme called “Hustle on the move”. He aim is to get entrepreneurs in the Free State to reach their desired destinies. He also has a 30 minutes slot with Ace Moloi on Kovsie FM every Friday that interacts with entrepreneurs regarding their challenges.

Leave a Reply

Your email address will not be published.