by Tebello Hlalele
How to write a killer elevator pitch?
Let’s say you find yourself in an elevator with a successful somebody, or rather a potential investor for your business. What do you say? How are you going to convince somebody that he is the key to your lock? “Elevator Pitch” is a concept used for a proposal platform, with a potential investor or customer. It is limited to 30 seconds which is the time it takes an elevator to elevate to the next floor. In modern times, an elevator pitch normally takes 2 minutes. Within any given time, entrepreneurs should be able to persuade an audience to fall for whatever they are selling.
Before one thinks about approaching or rather selling their product to the community at large, one must know what they are selling, as they know themselves. Everything in preparing an elevator pitch cannot function, if there is insufficient information about the product sold. As an entrepreneur, you have to know what you are selling and who your target market is. This makes it easy to start with the pitch, knowledge is then followed by research.
How many people are in need of this product? What makes your product better than of your competitors? These are some of the questions an investor might ask you or better yet, how profitable is your product? As they come, one has to be on the edge of answering those kind of questions, confidently. Research allows one to be more informed of the kind of business they tap into.
A business can be profitable but if the content of a pitch is not profitable, then the business is not profitable. What you choose to say to an investor or customer, is the key to their hearts. A hook is at most the important element when it comes to pitching. The best hook will get you a minute with an investor, and the worst hook will get you a voicemail. Enthusiasm is the fuel to your pitch, everything you prepare to say in a pitch, needs interesting points and energy to pitch you a deal with an investor.
A well-researched pitch, accompanied by the right content, can be hard to compile. But, knowing your business as good as you know yourself will ease things up. For one to get a platform to convince a potential investor or customer, one has to create opportunities for themselves. Good things come to those who wait, but they are leftovers from hustlers.
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Until next week, bye-bye for now.
Tebello “PandaPreneur” Hlalele
Business Collumnist: FS News Online
Tebello will be writing featured articles for FS News Online, weekly. He will be covering various Business related topics and answering relevant questions.
About the Author: Tebello Hlalele, a 22 year old entrepreneur, student and future leader from Meloding Virginia, currently residing in Bloemfontein. He is currently leading a programme called “Hustle on the move”. He aim is to get entrepreneurs in the Free State to reach their desired destinies. He also has a 30 minutes slot with Ace Moloi on Kovsie FM every Friday that interacts with entrepreneurs regarding their challenges.