I am a brand and created as such.

Branding (Personal and Business) is not a necessity but a requirement. I believe that what we think, we create. What we feel, we attract. What we imagine, we become. However, we need to start somewhere. Somewhere, where it becomes difficult for people to live without you, becomes indispensable, becomes an asset not a liability or become a game changer. This can be in your personal life and/or business. Therefore becoming or making or creating your own BRAND. Every human being is unique and you are created as such to BRAND yourself differently.

If you’re looking for a better job, you want your potential boss at your ideal company to associate your personal BRAND with something that she needs on her team. If you’re looking to grow your company, you want potential clients to associate your personal brand with a feeling of trust and long-term success and satisfaction. Businesses create vision and mission statements. Creating a personal BRAND begins much the same way by creating a personal vision.

Only you can determine how you want your life to unfold. You can’t control every aspect of your life, but you can create a long-term vision and develop steps to achieve that vision. Your life’s vision should include how you see yourself in 10, 20 and even 50 years. Consider the elements in life that would make you happy—a family, a beach house, a challenging corporate job? This is where you are able to leave your mark or signature. That is when people think or remember you, your name, legacy and work speaks volume.

Books define BRAND as anything—a symbol, design, name, sound, reputation, emotion, employees, tone, and much more—that separates one thing from another. I have met people who wanted to be rich in life but they are neither employed nor own a business. People who pray almost daily to win a lottery but have never played it, even once. I have also met people who want to be famous but they have never shown or acted on their talents or skill. I have(daily) met people who have started businesses and wanting their businesses to be known, therefore grow but they do not let the world to know of them by not advertising it.

What you do with your image, identity, focus, dedication, hard work, diligence, humility etc( in your personal or business life) can make people to notice you. Start making people to notice, acknowledge, recognize and value you. Go out there and start working towards your goal, dream, vision and mission. Therefore making your own BRAND or that of your Company to be see and talked about by everybody. Ultimately creating, establishing and maintaining your Brand Image will bring everlasting success.

Go out there, be the best I whatever that you and do it to the best of your ability. Do it in your own unique way and your life will be full filled.

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Until next week Tuesday, bye-bye for now.


Yours Truly

Ishmael Phetoane

Editor: FS News Online

Email: iphetoane@fsnewsonline.co.za

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