Impact of Business operations in Lockdown Level 4.
by Tebello Hlalele
On the 01st of May 2020, South Africa started with lockdown level 4. Which, described by President Cyril Ramaphosa as the country’s response to the Covid-19 Pandemic. Lockdown level 4 allows some economic or business activities to take place. However, the ban of selling of cigarettes and liquor has not been lifted.
During the period of Level 4, not all economic sectors will be opened. Except the food retail sector, which was still operating during Level 5, there will be companies such as Fibre optics and IT services; all financial and professional services; Agriculture; forrmal waste recycling and postal services. Furthermore, other sectors will re open as the levels go down.
Now, as an entrepreneur. You have to see an opportunity in a tragedy. One of the Level 4 rules, is that movement of people when leaving your house to get essential services should wear a face mask.
For an entrepreneur, this is an opportunity to tap into the the face mask market, hand sanitizers, face shields and other health related and approved products. The Covid-19 Pandemic is an opportunity for a lot of people to be in business.
However, the approach will be different. When supply is higher than demand, which is something that will happen soon, a competitive advantage that is unique will be the hand that outshines your business. You can all sell face mask , but the one with more effort on marketing and approach will survive.
This is also an opportunity for the government to fast track inclusive growth and radical economic transformation. The local economy should be boosted by buying and exchanging locally manufactured goods and products.
The Small, Medium and Micro Enterprises should be the driving force for economic growth and eradication of unemployment. This should be done by ensuring that those small businesses that produce masks; sanitizers; PPE’s ; etc, are also benefiting and considered for big government contracts.
In conclusion, every bad situation is an opportunity for an entrepreneur to tap into new business. It is also important for entrepreneurs to not stray away from their brand from new products they are selling.
Chain companies with one name are the growth of a brand. Add products and services but do not lose the brand. However, SMMEs will have to find ways to connect with customers. Find out what their clients want and need.
This is the time to restructure business models and flow with the new age of doing business. This is a time for businesses to adapt not relax. We are living in a technology based world and it might be high time for business owners to consider having online shops.
The Covid-19 Pandemic is indirectly a path into the 4th industrial revolution. Businesses should familiarize themselves with ways of using advanced technology to easily run their businesses.
Business owners will have to polish their competitive advantage to try and stand out in this midst of Covid-19, as well as post Covid-19.
For social media platforms, people can follow me on twitter @Panda_Hlalele and Tebello PandaPrenuer Hlalele on Facebook.
Until next week, bye-bye for now.
Tebello “PandaPreneur” Hlalele
Business Collumnist: FS News Online
Tebello is writing featured articles for FS News Online, weekly. He covers various Business related topics and answer relevant questions.
About the Author: Tebello Hlalele, a 22 year old entrepreneur, student and future leader from Meloding; Virginia, currently residing in Bloemfontein.