Friday, 08 February 2019
Bloemfontein: The Momentum One Day Cup commences this weekend and the VKB Knights have pledged to play for a good cause. The VKB Knights have vowed to play the 2018/2019 edition of Momentum One Day Cup to raise funds and awareness towards cancer.
Cancer is one of the leading causes of death and has the greatest economic impact in the form of premature death and disability. South Africa is ranked 50th on the World Cancer Research Fund list of countries with highest cancer prevalence rates. It is because of this that VKB Knights, with permission of VKB as main sponsor of the team, have decided they will add PINK to their playing kit this season.
The team felt it is about time they played for the community and to make an actual impact in the society.
“The players wanted to do something different and since February is cancer awareness month, we decided to go PINK to raise funds and awareness towards cancer on our Momentum One Day Cup playing kit”, commented Ryan McLaren in an interview with OFM, the newly signed media partner of the VKB Knights.
As media partner, OFM will bring the VKB Knights players into the homes and daily lives of central South Africans through interviews and features on the Big Breakfast. There will also be a special weekly feature – Knight Time – to share team news and events, results and information on upcoming matches.
Each player of the VKB Knights will directly take part in raising funds for cancer this season. “Each player will donate R2 for every four hit, and R5 for every six hit at all our matches. This applies for all boundaries hit by us and the opposition”, commented VKB Knights’ Shadley van Schalkwyk.
“My mother is a cancer survivor and I hold a campaign like this very close to my heart”, said Shadley.
VKB Knights will be running promotions and activations at their home games with different sponsors. Anyone who would like to get involved in raising funds and awareness towards cancer may contact Marina van der Walt at email@example.com or call (051) 447 5715.